Free resource · Interactive calculator
What could recovered enquiries be worth?
Explore a scenario using your own missed-call figures. See estimated extra bookings and gross revenue before costs, with the assumptions and formula kept in view.
Start with a realistic week
Count missed calls, then estimate how many could represent new work. Exclude spam, duplicates and customers who were already booked. The starting values below are an illustration, not an industry average.
Nothing you enter is sent by this calculator. Calculations run in your browser, without local storage or a sign-up form. Print or save as PDF to keep a scenario.
Your monthly estimate
- Estimated added bookings / month
- Estimated gross revenue / month, before costs
Based on missed calls and recoverable enquiries a month. Fractional bookings describe an average scenario; actual bookings are whole events.
The formula, step by step
Monthly missed calls = missed calls per week × weeks per month
Recoverable enquiries = monthly missed calls × (recoverable % ÷ 100)
Added bookings = recoverable enquiries × (conversion % ÷ 100)
Estimated gross revenue = added bookings × average order value
Use the estimate carefully
- This is a scenario, not a prediction or a measure of money already lost.
- Gross revenue is before staff, materials, software, payment fees, tax and other costs. It is not profit or guaranteed return on investment.
- The calculation assumes capacity to fulfil the added work. Bookings only become revenue when work is completed and paid for; cancellations, refunds and unpaid invoices can reduce it.
- It does not account for seasonality, repeat purchases or enquiries that would have converted through another route.
- If your average order value includes VAT, the estimate also includes it. Use a consistent basis when comparing scenarios or costs.
Turn a scenario into a useful test
- Record a normal week of calls and outcomes, without collecting more personal information than you need.
- Change one assumption at a time. Try a cautious, expected and optimistic case rather than relying on the starting numbers.
- Compare the cost and workload of your proposed fix with contribution after delivery costs, then test the actual customer journey.
- Review completed and paid work as well as enquiries. Update the assumptions with evidence.
For practical next steps, see online booking, AI receptionist options and full service prices. The calculator works independently of those services.