20-point checklist
Check how customers find you
Find the gaps that make it harder for customers to find you, trust you or get in touch. Tick what works, write down the evidence and start with the next useful fix.
Open 20-point checklistFree resources · UK small businesses
Free tools for UK small businesses.
Practical checks, a fill-in Google profile worksheet and a missed-enquiry calculator. Use them now, keep what helps and choose your next useful improvement.
Free to use · No email gate · Print-friendly
Fill-in worksheet
Get your Google details ready
Prepare accurate profile information in one place, then make the changes in your own Google account. A practical worksheet for shops and businesses that visit customers.
Open fill-in worksheetInteractive calculator
Explore the value of enquiries
Explore a scenario using your own missed-call figures. See estimated extra bookings and gross revenue before costs, with the assumptions and formula kept in view.
Open interactive calculatorChoose the right starting point
Not sure what needs fixing? Start with the 20-point checklist. Updating Google? Prepare your real details in the worksheet. Considering call or booking tools? Test your assumptions in the calculator.
All three resources are ungated. Worksheet entries and calculator inputs stay on the page in your browser and are not sent by these tools. There is no local saving; print or save as PDF if you want a copy.
Read a little further
Useful work before extra spend
Get the public facts right, test the enquiry route and record a baseline. These tools help organise that work. They do not promise search rankings, profile approval or a particular sales result.
If you want help, I build websites, online booking and AI receptionists and help with eligible Google Business Profiles. The resources remain free whether or not you buy anything.